Saturday, April 11, 2009
(Megan has a nice piece on the film CLASH BY NIGHT over at Noir of the Week.)
Did anyone else see this? I was watching THE NEW ADVENTURES OF OLD CHRISTINE and in the episode, she made a sandwich using Hellman's Mayonaise, drawing attention to the product. We shoot immediately over to a semi-commercial with Bobby Flay, TV chef, extolling its virtues. Next comes an actual commercial for Hellmans Mayo.
This was the most obvious product placement I've seen yet on TV, and it really makes me angry that it was not only used so blatantly on the show but alluded to by Julie Louis Dreyfus as a superior product. The jar didn't just sit on the table, in other words. Same for Flay.
And CBS is the least needy network right now. What do you think? Could I have possibly have dreamed this?